| DESIGNED FABRICATED INTEGRATED EXECUTED SUPPORTED |
Over the years Activate The Space has completed hundreds of projects. From Digital Signage to broadcast Monitor Stacks and AV systems of all different shapes and sizes. Our experience and commitment to doing the job correctly make us a valued partner on any project. Call us at 1.800.306.0620 Below is a small sampling of some of our work. Keep checking back we will be updating and adding to this page regularly. |
| ATS hired as Technical Consultant to help Launch new Audi A7 Coupe in Times Square For the launch of its new A7 Coupé, Audi is currently using a digital billboard on Times Square to lead a massive digital campaign. Using its slogan “A boldly designed car deserves a boldly designed world”, the carmaker’s campaign features seven New York locations that embody boldness in design. Passers-by who want to know more about a certain location can access a mini-guide via a QR Code, SMS or a URL displayed on the billboard. This mini-guide is hosted on a dedicated mobile web-site a7bolddesign.com (which also allows pedestrians to identify their location and find the shortest route to the area) as well as on Audi’s YouTube and Facebook pages. The campaign also enables passers-by to participate in the activity by nominating their own suggestions. This can be done using the same digital channels mentioned above, plus via Twitter using the hashtag #BoldDesign. The best contributions are displayed on the billboard and are added to the mini-guide. Foursquare and Facebook Places users can also check in to the billboard and see their profile (name & photo) displayed on the screen. The interactive billboard concept was conceived and implemented by New York-based MediaCom USA. Its design, execution and digital extensions were done by ZAAZ and M80, Audi’s social media agencies. Activate The Space was the Consultant and Technical Adviser to ZAAZ for the ~sedna presenter interactive implementation of the 4square and twitter feeds. ATS staff assisted the motion graphic team to make sure everything synced correctly across the 15000 square foot LED billboard and worked closely with Dave Taylor of American Eagle Outfitters AV team in testing and QC prior to launch. This was all made possible because of the incredible flexibility that ~sedna presenter for the mac offers. It goes way beyond just digital signage. It is an incredible production tool for creating amazing video spectaculars. If you can think it ~sedna can do it easily with ~sedna. |
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![]() The Sedna Presenter System is designed onto (2) 8 Core Apple Mac Pro's with (2) AJA Kona Cards. In addition the design uses a Blackmagic Smart Video Hub along with an assortment of Analog, DVI and Fiber Optical Blackmagic Mini Convertors. Gefen Scalers and DVI Distribution amps. To complete the package ATS specified a Apple Mac Mini to run the control software developed by Activate The Space for the Blackmagic Video Hub Series of switchers. |
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![]() Activate The Space has been hard at work this summer in Times Square again. This time it is for Modell's Sporting Goods. The grand re-opening of their new Times Square store was on August 11th, 2010 with a large Grand Opening party. ATS staff including designers, technicians and creative have been busy building one of the largest single store installations of AV equipment in Times Square with over 44 LCD Displays. The system is based on an SDI router matrix infrastructure and uses Apple Computers, being driven by ~sedna presenter as well as inputs and channels for Live HD TV and HD Cameras that can be routed throughout their massive location as well as the LED Board outside. Special display systems were also designed by ATS under contract to Under Armour as well as systems for Nike. This Times Square location was completely renovated in less than 6 weeks. |
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![]() The site created some difficult challenges for the technical staff at Activate The Space. The escalators at this location bring you from street level down (2) stories underground. Using 30' ladders and staging was the only way to accomplish a very difficult installation of the (32) screens used in the (2) Video Walls. The screens were hoisted into place while ATS installation staff secured them to the custom Aluminum frame structure ATS built for this location. The screens were then mounted for a perfect alignment. This project follows the (44) Screen project design and integration of the Modell's Sporting Goods Flag Ship Store in Times Square. |
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![]() American Eagle Outfitters partnered with the Barnycz Group® to deliver an impactful, creatively ground-breaking visual experience in Times Square. The Barnycz Group designed the multi-media LED facade, integrated the control and playback system, and managed the installation of this architectural, dynamic digital canvas of (12) synchronized LED displays, as well as all of the interior A/V systems. For this project the Barnycz Group contracted with Activate The Space LLC to supply the ~sedna presenter software loaded onto to several Apple Mac Pro computers to drive the content for the entire LED board and interior Video Wall systems. In addition Activate The Space LLC. provided technical assistance and know how in the system configurations, testing and training. “It has been our great privilege to work with Danny Barnycz, Chief Creatologist of the Barnycz Group. In the truest sense of the word, Danny is a real Visionary. It was our goal to identify his vision and match that vision with our products and technical support capabilities. We are very proud of our association with the Barnycz Group and the results at American Eagle.” said Christopher Pelzar, CEO & Managing Partner at Activate The Space LLC. |
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![]() While most of the attention at this American Eagle store is brought to the 15,000 sq ft. LED board on the facade of the building, this implementation of a Vertical sized LCD Video Wall stands as one of the finest retail digital signage system ever created. Activate The Space is proud to be a valued partner to American Eagle and applauds their vision and use of Visual Technology for their branding at retail. |
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