Technical Consultant for Launch of Audi A7 Coupe in Times Square.

For the launch of its new A7 Coupé, Audi is currently using a digital billboard on Times Square to lead a massive digital campaign. Using its slogan “A boldly designed car deserves a boldly designed world”, the carmaker’s campaign features seven New York locations that embody boldness in design. Passers-by who want to know more about a certain location can access a mini-guide via a QR Code, SMS or a URL displayed on the billboard. This mini-guide is hosted on a dedicated mobile web-site a7bolddesign.com (which also allows pedestrians to identify their location and find the shortest route to the area) as well as on Audi’s YouTube and Facebook pages.

The campaign also enables passers-by to participate in the activity by nominating their own suggestions. This can be done using the same digital channels mentioned above, plus via Twitter using the hashtag #BoldDesign. The best contributions are displayed on the billboard and are added to the mini-guide. Foursquare and Facebook Places users can also check in to the billboard and see their profile (name & photo) displayed on the screen. The interactive billboard concept was conceived and implemented by New York-based MediaCom USA. Its design, execution and digital extensions were done by ZAAZ and M80, Audi’s social media agencies.

Activate The Space was the Consultant and Technical Adviser to ZAAZ for the ~sedna presenter interactive implementation of the 4square and twitter feeds. ATS staff assisted the motion graphic team to make sure everything synced correctly across the 15000 square foot LED billboard and worked closely with Dave Taylor of American Eagle Outfitters AV team in testing and QC prior to launch.

This was all made possible because of the incredible flexibility that ~sedna presenter for the mac offers. It goes way beyond just digital signage. It is an incredible production tool for creating amazing video spectaculars. If you can think it ~sedna can do it easily with ~sedna.

Columbia Sportswear - For several years now Activate The Space has designed and installed AV Systems for Columbia Sportswear in their Flag Ship Stores. Systems have been designed and integrated for Columbia's Flag Ship stores in Seattle, Portland, Mall Of America, Chicago and Minneapolis.

Activate The Space also maintains the Content Production and Digital SIgnage Network Delivery on an annual basis. Systems designed include several Video Walls, Projection and are all maintained and serviced by the Activate The Space staff.

Billabong - Billabong is updating all of its Mac mini systems originally designed and deployed by Activate The Space over the last (4) years with a new ~sedna presenter system. Activate The Space has been managing the Billabong Network for several years and will continue to do so. By updating all of the stores with Sedna Presenter, ATS and Billabong will now have significantly more capabilities in each of several dozen locations around the World.

The project has been staged at the ATS facilities with all Computers and Software pre-configured, tested and then sent to each Billabong location for on site re-installation.

Suffolk University, Boston, MA - Activate The Space is completing its 4th Cafe Menu Board System for Suffolk University. The system designed for Suffolk University under contract from Turner Construction will be operated by Sodexo and will display the food menus in a newly renovated cafe on their Boston campus.

This is the 5th design and integration project Activate The Space has done for Suffolk University. In 2009 Activate The Space completed the Broadcast Television Video Wall System and LED Stock ticker system on Tremont street using sedna presenter software and Apple Mac Mini computers.

This was followed by (3) installations of the menu board system based on sedna presenter. The new system leverages the centralized control of all the menu boards at Suffolk University for Sodexo who under contract manages the food services for the University.

Activate The Space has also designed and installed a (24) Screen Campus Messaging System using Sedna Presenter Digital Signage for the Mac. The system designed utilizes several 27" Apple iMac Computer and (24) Apple Mac Mini Computers. Activate The Space used LG LCD screens of various sizes installed with (24) of our new G-Mech Mac Mini integrated wall mounts. ATS installed the screens in (10) building locations throughout the University buildings in Boston.

Clear Channel, New York - Activate The Space has designed new LED Board Headends for several Clear Channel Spectacolor LED Boards in Times Square.

The systems designed are driven by Sedna Presenter to run the backend for their Spectacolor LED Board in Times Square.

Each Sedna Presenter System is designed onto (2) 8 Core Apple Mac Pro's with (2) AJA Kona Cards.

In addition the design uses Blackmagic Smart Video Hubs along with an assortment of external Analog, DVI, HDMI and Fiber Optical Blackmagic Mini Convertors and Open Frame converters. Gefen Scalers and DVI Distribution amps.

The package ATS specified also has a Apple Mac mini to run the control software developed by Activate The Space for the Blackmagic Video Hub Series of switchers. and Panasonic PTZ Cameras.

Panasonic Pan Tilt Zoom cameras have been specified that allow Clear Channel to control the camera from their facilities and put live images of Time Square up on their boards.

Additional LED Headend systems have been ordered and are in process of design and integration by Activate The Space and will be in Times Square by the end of Q1, 2013.

HBO, New York - Activate The Space was awarded a Design / Build project for a large scale Mode-AL Control Room Furniture system that includes height adjustable work surfaces and a wrap around Monitor stack that will hold (32) LCD displays. Also included in this system are (2) Mode-AL 19" rack systems. Activate The Space manufactured the system under its Mode-AL USA company and handled the delivery and install of the system at the HBO New York Headquarters

Fashion Show, Las Vegas, NV- Activate The Space has delivered (10) Apple Mac Mini Systems along with (12) Sedna Presenter software systems to replace the Media Playback, Schedule and Control system for the world famous Fashion Show Shopping Malls LED Digital Signage installation in Las Vegas.

In addition to the Sedna and Apple systems, Activate The Space has delivered (12) Blackmagic DVI to HDSDI convertors to integrate with the existing HDSDI infrastructure switcher on location at the Mall and provided system training to the operational staff.

Anyone who has visited Las Vegas is sure to have been awed by the implementation of the Video Systems at Fashion Show and Activate The Space is proud to have been a part at improving the systems capabilities and operation.

Fashion Show is one of the nation's largest shopping centers and Las Vegas' premier retail destination, Fashion Show offers seven flagship department stores, including Saks Fifth Avenue, Dillard's, Neiman Marcus, Macy's, Nevada's only Nordstrom, Bloomingdale's Home and Forever 21 along with over 250 extraordinary shops and restaurants.

New York Hall Of Science - Activate The Space designed and integrated (12) Thin Bezel LCD panels some in 1x 3 Video wall modes and some custom installed in columns and walls with a Stainless Frame to match the interior design of the location.

Sedna Presenter drives all systems throughout the facility using (3) Mac Pro Desktop systems also provided by Activate The Space.

Custom integration mounts were designed by Mode-AL USA and Activate The Space company and install was provided by ATS staff.

Built initially as a pavilion for the 1964 World's Fair, the New York Hall of Science is now New York City's hands-on science and technology center. Since 1986, NYSCI has served over seven million children, parents and teachers. NYSCI's mission is to convey the excitement and understanding of science and technology to children, families, teachers and others by galvanizing their curiosity and offering them creative, participatory ways to learn.

Modell's Sporting Goods, Times Square - Activate The Space has designed a total of (84) Screen installations for Modell's locations in New York City.

The entire head end system is based on sedna presenter using Samsung 46" Thin bezel displays, Blackmagic HDSDI router cross points router and Apple Computers. Mode-AL USA Flat panel mounting solutions were used throughout.

All systems can be remotely accessed to update content, schedules and or control from either Modell's Headquarters location or from the Activate The Space facilities. We can even access the system and change settings and schedules from our Apple iPhones.

Activate The Space has been hard at work this summer in Times Square again. This time it is for Modell's Sporting Goods. The grand re-opening of their new Times Square store located on 42nd Street was on August 11th, 2010 with a large Grand Opening party.

ATS staff including designers, technicians and creative have been busy building one of the largest single store installations of AV equipment in Times Square with over 44 LCD Displays.

The system is based on a Blackmagic SDI router matrix infrastructure and uses Apple Computers being driven by ~sedna presenter.

The system can also handle as inputs , channels for Live HD TV and HD Cameras mounted in the main store area that can be routed throughout their massive location as well as the LED Board outside.

Special display systems were also designed by ATS under contract to Under Armour as well as systems for Nike.

This Times Square location was completely renovated in less than 6 weeks.

Modell's Sporting Goods, Columbus Ave. - Activate The Space has completed its 2nd store location for Modell's Sporting Goods in NYC.

This location is at Columbus Ave. in the upper west side of New York City.

ATS staff including designers, technicians and creative have designed and installed (2) 16 screen Video walls that are hung over (3) escalators that lead down from the street level to the store below grade more than 2 floors. The (32) 46" LCD's in the system are driven by sedna presenter and Apple Computers.

The site created some difficult challenges for the technical staff at Activate The Space. The escalators at this location bring you from street level down (2) stories underground.

Using 30' ladders and staging was the only way to accomplish a very difficult installation of the (32) screens used in the (2) Video Walls. The screens were hoisted into place while ATS installation staff secured them to the custom Aluminum frame structure ATS built for this location. The screens were then mounted for a perfect alignment.

This project follows the (44) Screen project design and integration of the Modell's Sporting Goods Flag Ship Store in Times Square.

Modell's Sporting Goods, 3rd Ave. - Activate The Space has completed its 3rd store location for Modell's Sporting Goods in NYC.

This location is at 3rd Ave. in the upper East Side. ATS staff including designers, technicians and creative have designed and installed (1) 9 Screen 46" LCD Video wall that is hung over a mezzanine from the street level to the store.

The store also has (12) 32" Screens mounted downstairs and upstairs in the sneaker department.

Activate The Space used the AJA Video Convertors for distributing HDSDI over Coax to each of the screen locations. (9) Apple Mac mini's running sedna presenter is the head end system that is remotely controlled from the Modell's Headquarters in Mid Town Manhattan.

Walker Arts Center, Minneapolis MN - Activate The Space has been awarded a design build project for the prestigious Walker Arts Center in Minneapolis.

(2) Custom (2) Screen vertical mounted LCD's will be mounted in a 1x2 orientation being driven as (2) Video walls from Sedna Presenter and (1) 1x3 horizontal Video wall.

The Screens have been designed to accept a custom cover built for this project by Activate The Space to conceal the screen bezels and sides.

Activate The Space is providing all of the software, Apple Computers, Samsung and NEC LCD's and the the custom framing and metal work and will install the entire systems by June of 2011.

The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences. Focusing on the visual, performing, and media arts of our time, the Walker takes a global, multidisciplinary, and diverse approach to the creation, presentation, interpretation, collection, and preservation of art. Walker programs examine the questions that shape and inspire us as individuals, cultures, and communities.

American Eagle, Times Square - When American Eagle Outfitters set out to launch its 25,000 square foot Flagship spectacular in Times Square, the stakes were high and the expectations for flawless delivery were in the stratosphere.

The goal – deliver the AE brand experience in a way that inspires, amazes, and engages - even by Times Square standards.

American Eagle Outfitters partnered with the Barnycz Group® to deliver an impactful, creatively ground-breaking visual experience in Times Square. The Barnycz Group designed the multi-media LED facade, integrated the control and playback system, and managed the installation of this architectural, dynamic digital canvas of (12) synchronized LED displays, as well as all of the interior A/V systems.

For this project the Barnycz Group contracted with Activate The Space LLC to integrate the ~sedna presenter software loaded onto to several Apple Mac Pro computers to drive the content for the entire LED board and interior Video Wall systems.

“It has been our great privilege to work with Danny Barnycz, Chief Creatologist of the Barnycz Group. In the truest sense of the word, Danny is a real Visionary.

It was our goal to identify his vision and match that vision with our products and technical support capabilities. We are very proud of our association with the Barnycz Group and the results at American Eagle.” said Christopher Pelzar, CEO & Managing Partner at Activate The Space LLC.

Activate The Space continues its relationship with American Eagle and provides Service and Support and additional new systems, working with Dave Taylor who is in charge of the entire LED installation in Times Square.

Champion Sportswear - Activate The Space designed and integrated dozens of Champion Sporstwear stores that include (8) displays per store with (3) 1x2 Video walls.

Activate The Space also manages to content delivery and produces the Creative Content which is updated each quarter.

Avenues School, NYC - Avenues: The World School has contracted with Activate The Space to design and integrate over (128) LCD Displays including a (16) Screen Video Wall and (68) iPads.

All (194) systems are driven by ~sedna presenter running on Mac minis and iPads.

Activate The Space staff designed everything including all of the mounting hardware, installed and tested the systems prior to the school opening in September of 2012.

Cinetopia, Vancouver WA.- Activate The Space designed and integrated (87) Mac mini s driven by~ sedna presenter and (33) ~sedna Player for iPad's in Cinetopia's newest Mega Movie Theater in Vancouver Washington, Cinetopia Westfield Vancouver Mall 24

Cinetopia Westfield Vancouver Mall 24, will feature all of the amenities found at Cinetopia Progress Ridge 14. In addition, this theater will include a collection of the largest screens in the Pacific NW including four Mega Grand Auditoriums with screen sizes ranging from 65 to 80 feet and occupancies as high as 500 patrons.

Cinetopia’s existing theater has seen a steady increase in attendance since it’s opening in 2005 with box office revenue up 60% in the first half of 2010 (over first half of 2009). Due to significant design and program enhancements, Cinetopia is confident that it’s new theaters will once again be hailed as the finest movie exhibition experience in the nation.

Hartford Public Library, Hartford CT. - Activate The Space designed, fabricated and integrated a Multi-Touch Pedestal surface that is connected to a large (4) screen thin bezel Video Wall where content can be opened on the table and pushed up to the Video Wall.

ATS staff also created the Creative Content for the presentation incorporating historic media and content from the City of Hartford and provides an interactive engaging environment for the Library patrons to learn about the rich history of Hartford, CT .

The system is driven by the new ~sedna Touch Multi Touch authoring system software.

Infor Corporate Headquarters, NYC - Activate The Space designed and integrated a new Headend system driving the thin bezel display Video Wall using Mac Pro's and ~sedna presenter at the infor headquarters n New York City.

Olympus North America Headquarters, PA - Working under contract to Dakota Communications, Activate The Space designed and integrated the ~sedna presenter systems and Apple Computers that are used to drive the Video and iPads in the new product showroom for the Olympus Corporate Headquarters in North America.

Centerstage, Baltimore MD - Activate The Space designed and integrated a dual screen Multi-Touch Video wall using Multitaction Optical Muti-Touch Screens from Finland and driven by the new ~sedna Touch software application.

Hasbro, Providence RI - Activate The Space designed and integrated (10) ~sedna presenter screen systems for their new location in downtown Providence, RI.

ATS staff configured and supplied the Apple computers with ~sedna presenter and went onsite to complete the integration.

Blue Man Group - The management of Activate The Space designed and integrated a spectacular Lobby system for the Blue Man Group Panasonic Theater in Toronto Canada.

Regis & Kelly - ABC, New York - Activate The Space working with Video Film Systems designed the Headend System using ~sedna presenter to drive the large Video Backdrop for the set of Regis & Kelly for ABC Television. ATS staff joined by Video FIlm Systems staff integrated the system.

Background Images Contract ATS

Background Images contracted ATS to design and supply a headed Apple system driven by ~sedna presenter for a massive Video Wall for UAE Airlines in their downtown Washington DC Office.

In addition ATS constructed the Video Wall frame system that held the Salitek thin bezel Video Wall Screens.

Frame Structure being built at Activate The Space

Microboutique - Montreal

Activate The Space working with Promovee designed the Systems Headend of the is (5) screen Video Wall using Mac Pro Computers and ~sedna presenter software.

This exquisite integration and design is a main focal point for not only the Microboutique store but also the Eaton Center shopping complex in downtown Montreal.

AT&T Corporate Headquarters LED - Activate The Space designed the headend system that drives the (2) large indoor LED boards at the AT&T Corporate Headquarters in Dallas TX. ATS staff went on site for the integration and test and worked with the AT&T team to insure the system and all content worked smoothly for this installation.

Christie Trade Show Booth - Buzz Wall - Powered by ~sedna Presenter, Arsenal Media contracted Activate The Space to design the headend system that powers the Christie Buzz Wall for their booth at the DSE Show.

Christie has used ~sedna presenter for other uses in their trade show booth and it provide to be the perfect headend with Apple Computers for the Interactive Buzz wall.

Arsenal Media is a digital content marketing agency specializing in content production and strategy, multimedia product development and project planning in digital signage. The BuzzWall™ is an all-in-one multimedia interactive application created by Arsenal Integrated, the digital R&D division of Arsenal Media. Arsenal’s client list includes The Nielsen Company, Miami Dolphins, Kyocera, Christie, Metro Grocery Group and Quebec National Parks. For more info: www.arsenal-media.com

New York Public Library - Working in conjunction and under contract to Video Visions, Activate The Space designed the headend system powered by Apple Computers and ~sedna presenter Digital SIgnage for the Mac feeding a 1x3 Clarity Video Wall.

Activate The Space continues to provide support and service to the New York Public Library out of its New York Times Square Technical office.

Gymboree - GYM TV - Designed to entertain children while their parents shopped, GYM TV was launched in over 700 locations in North America.

Activate The Space management negotiated content rights with the top Children's Content Providers and produced the Video Programing and distribution to their stores.

Panasonic Trade Show Booths - For several years Activate The Space has designed and integrated the Video Playback Systems for Panasonic for their CES trade show booth and others.

Systems included Video Wall playback and Interactive Touch Systems highlighting many of the Industry leading products from Panasonic.

City University of New York

107 ~sedna systems

CUNY Law School
Queens College
York College

Activate The Space is pleased to announce with the addition of 32 ~sedna presenter Digital Signage for the Mac systems in July, three of the CUNY Colleges now have 107 ~sedna presenter systems installed in their campuses with the most recent systems installed in the brand new CUNY Law School Building which opened to classes for the first time for this summer semester. ATS has also provided training and system support as part of the overall implementation.

About CUNY

The City University of New York is the nation's leading urban public university, serving 540,000 students – more than 271,000 degree-credit students and nearly 270,000 in adult, continuing and professional education — at 24 institutions in New York City.

The University includes 11 senior colleges, seven community colleges, the William E. Macaulay Honors College at CUNY, the Graduate School and University Center, the CUNY Graduate School of Journalism, the CUNY School of Law, the CUNY School of Professional Studies, and the CUNY School of Public Health.

For more than a century and a half, CUNY's story has been one of civic inspiration, responsiveness to public needs and unshakable commitment to an idea: that quality higher education should be accessible and affordable for all.

From its establishment in 1847 as the Free Academy to its existence today as New York City's public institution of higher learning, CUNY has hewed to its mission as it has evolved to meet the diverse and growing needs of an ever-changing city.

HBO Real Sports with Bryant Gumbel, New York - Activate The Space working with Video Film Systems designed the Headend System to drive several synchronized Christie Projectors that form a huge mural backdrop of New York City on the set of this long running HBO series.