In 2003 while an Executive at Panasonic North America, Chris Pelzar was charged with developing vertical markets for the Panasonic Systems Solutions Company. The Systems Group focused on System Solutions in several different business markets that capitalized on the great products that Panasonic manufactured. The Systems Group specialized in Systems Integration, Education, Large Scale LED Displays, Sports Coaching Computerized Video and Digital Signage.
After much success including Systems sold to Petco Park, The San Francisco Giants, The New York Yankees, Milwaukee Brewers and The Chicago Cubs in Sports Coaching and the landmark deal with Princess Cruise using Large LED Boards installed over the pool areas of their newest ships for their “Movies Under the Stars” program, the focus turned to Digital Signage.
In 2003 Chris Pelzar’s Panasonic Group hired a long time associate of his, Mr. Brad Eisenhaure who joined Panasonic as Business Development Manager for Digital Signage. Chris Pelzar and Brad Eisenhaure had worked together over the past (18) years and Brad’ s Creative, Sales and Technical ability were needed in order to enter the next phase of the Panasonic’s Solutions Groups goals in Digital Signage.
Together while at Panasonic, Chris Pelzar and Brad Eisenhaure developed and branded Panasonic’s retailTV which was the companies first foray into the Digital Signage market using Panasonic’s market leading Plasma Displays and software developed in Japan called NM Stage. With clients such as Mercedes Benz US, Hyatt, Costco, Burberry, True Value Hardware, McDonald’s, Simon Properties, The Mattress Firm, Blue Man Group and the The Metropolitan Opera plus several more, Panasonic’s retailTV was established with great success.
Activate The Space is formed...
With several projects under their belts with retailTV, Chris Pelzar left Panasonic in early 2006 and formed a consulting and project entity specializing in Digital Signage design and deployments. With great success, Chris Pelzar was hired as a consultant to The Miami Dolphins for negotiating a purchase of some 5000 Flat Panel Displays for their newly renovated Dolphins Stadium project. Working with several companies including Panasonic, Sharp, HP and Dell enabled Chris Pelzar to further strengthen his relationships with many of the main manufacturers in the Flat Panel business.
Chris Pelzar also consulted on several projects for Kaizen Multi Media including their Oil Lube network entitled Car Care Channel and managed the installation of their test program in (40) Oil Lube Centers across the United States. With other work from Digital Content Services, RMS Networks and Mercedes Benz US, the time had come to expand and add staff in order to continue to grow the company.
In late 2006 Chris brought in Brad Eisenhaure as it’s VP Of Creative and opened up expanded facilities in Connecticut. By the end of the summer in 2007, a combination of clients including Mercedes Benz US, Panasonic, RW Work, The Museum Of Television and Radio, The Metropolitan Opera, Macy’s, Victoria Secret, Verizon Wireless and Gymboree, had created tremendous opportunities born out of the Custom Hardware Designs by Chris Pelzar and Content Creation from Brad Eisenhaure in a very short timeframe.
For Gymboree Brad Eisenhaure created a (2) hour DVD based Television program designed to entertain children in over (700) Gymboree stores. The program dubbed GYMTV was a multi year deal updated every (2) months. For this program, Chris Pelzar negotiated an unprecedented media rights contract for Children’s Programming to be included in the DVD. The GYMTV DVD is active today in (700) Gymboree stores.
By forming this group, Activate The Space has significantly improved its capabilities as one of the finest in this young industry. The history of the groups individuals is strong and the future exciting. Simply put, the Activate The Space Management Team has decades of experience and relationships from every sector required whether Technical or Creative to produce “Best Of Class” products, projects and programming.
Activate The Space has a single goal. That goal is to “Exceed Our Customers Expectations”. Activate The Space has the Relationships, Pedigree, History, Know-how and Talent to get your job done and we are hopeful to have that opportunity. No matter the size of the project or even if customers are looking to buy our unique products and handle their own design and integration, Activate The Space is ready to deliver and work with you to make your project or purchase exceptional in every way.