u
There are 4 keys
to a Successful and Reliable Digital Signage Deployment and why we choose to design systems that use Apple Hardware and OS X.
"We believe Integrated will triumph Fragmented every time".
Steve Jobs

Operating System

Computer Hardware

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Integration & Presentation

Digital Signage Software

By Christopher Pelzar, CEO and Managing Partner - Activate The Space LLC.

Computer Hardware

Considerations


Computer hardware in most Digital Signage Systems is often an after thought. I mean a computer is a computer right? Wrong. When you specify a computer for a Digital Signage application, you need to first consider how that computer is being used as compared to the normal computer use for most consumers and business. There are very few people that have computers running 24 x 7, playing back motion graphics and or HD Video constantly. The environment, the playback performance requirements and your Media will determine whether the computer you have specified is up to the task for the job you are asking it to do.

In all things you rarely get something for nothing and this could not be more true than for computer hardware. You generally get what you pay for.

When you choose a computer based on a low price alone and for what computers sell for on the market, you are not considering the use in Digital Signage and that these low price computers were not designed for this use nor do they use quality components to meet the 24 x 7 operation requirements of most systems. You are risking the successful reliable operation of your Digital Signage Network because your network is only as reliable as its weakest link. A low priced, badly specified computer which chose its component parts to achieve that low price, will eventually cost much more in the short and long run.

But PC’s are so cheap....

Yes this is true, there are many cheap PC’s on the market. No matter the brand name, Cheap is Cheap.

But price is not cost….

What I mean is that if on the front end you purchase a cheap computer that saves you a couple of hundred dollars and it fails because the components in the computer were sub par, replacing that computer or the failed component will be expensive and time consuming and you need to factor in the cost of the labor to troubleshoot and or repair and replace the computer wherever it resides.

The most important aspect of choosing the best computer is to first understand that you may be running this computer 24 x 7, it may be a long distance away from where you are and that the Media files you are playing back may run the processor and graphics components harder and longer creating more heat. Does the computer have a sufficient airflow design to compensate for much more heat generation than it was probably designed for and is its processor and graphics engines powerful enough to handle your Media files consistently for long periods of time and does it have enough RAM to operate properly?

If these aspects are not considered and you buy a low price PC to save yourself money, it is just a matter of time that your savings will be evaporated and your costs skyrocket in the replacement and or repair, not to mention the embarrassment of downtime on your Digital Signage Network with dark screens.

Our Solution


The Apple Computer Hardware is second to none and we stand by that statement. It is the finest designed system that uses the highest quality components and will perform the task given it with perfection. Out of the thousands of Apple Mac systems we have worked with for Digital Signage applications, we can count on (1) hand problems we have had due to faulty components or outright failure.

Designed to last.
A Mac is designed for a long, productive life. Apple designers and engineers spend countless hours ensuring that each Mac is precisely built — inside and out. From the down-to-the-micron fit of each internal component to the finish of the enclosure, every detail matters. Take MacBook Air, for example. Its unibody enclosure is machined from a solid block of aluminum. The result is a notebook that is thin and light, looks polished and refined, and feels strong and durable. Interact with your computer in a whole new way.

Hardware and software made for each other.
Since the software on every Mac is created by the same company that makes the Mac, you get a fully integrated system in which everything works together perfectly. OS X works with the processor in your Mac to deliver the best possible performance. The Multi-Touch trackpad on every Mac notebook gives you more than enough space to pinch, swipe, and tap your way around most of the apps on your system. OS X gives you long battery life by dimming the screen in low-light conditions and even regulating processor activity between keystrokes.

Tap, scroll, pinch, and swipe using Multi-Touch gestures, directly controlling what’s on your screen in a more fluid, natural, and intuitive way. When you scroll down on your trackpad or Magic Mouse, your document scrolls down. When you scroll up, your web page scrolls up. When you swipe left, your photos move left. And there are many more gestures that make all you do on your Mac the best experience you can have on a computer. Hands down.

Born to perform.
To make a better computer, only quality components and materials will do. That’s why every Mac contains storage technology, memory, a graphics processor, even a power supply specifically chosen to give you the best performance possible. And materials like aluminum and glass (in iMac and MacBook Pro) keep all those high-performance components safe and sound.

Charge today and five years from today.
Getting a few hours of battery life from a notebook is good. But for a Mac, good isn’t good enough. On a single charge, you can get up to 7 hours on every MacBook Pro model.1 That means you can power through a day of work or a day of classes without stopping to find the nearest outlet. And the battery inside MacBook Pro can be recharged up to 1000 times — good for about five years of typical usage — and lasts nearly three times the lifespan of typical notebook batteries.

Multi-Touch trackpad.
The Multi-Touch trackpad on every Mac notebook transforms the way you interact with your documents, images, and applications, making all you do more intuitive and direct. Use two fingers to move smoothly up and down a page with realistic rubber-band scrolling. Swipe with two fingers to flip through web pages, documents, and more. Swipe with three fingers to flip through your full-screen apps. Double-tap with two fingers to quickly magnify a website or pinch to zoom in and out of photos and web pages more precisely. Rotate an image with your fingertips. Swipe up with three fingers to see every open window on your Mac in Mission Control.
Watch the Gestures video

Wireless keyboard and wireless Magic Mouse.
The new iMac comes with the Apple Wireless Keyboard and Magic Mouse — the world’s first Multi-Touch mouse — for a beautifully clutter-free workspace.

Built-in FaceTime camera and mic.
Cleverly hidden behind the glass display of every iMac, MacBook Air, MacBook Pro, and Apple Thunderbolt display is a built-in FaceTime camera and mic. Using the FaceTime app, you can make FaceTime calls to other Intel-based Mac computers, iPad 2, iPhone 4, or the latest iPod touch.3 So you can stay in touch with friends and family no matter where they are.

MagSafe power connector.
Accidents happen. That’s why MacBook Pro and MacBook Air feature a MagSafe power connector that breaks cleanly away from the notebook if you trip over the power cord.

Ambient light sensor.
To conserve power and relieve eyestrain, a built-in ambient light sensor automatically adjusts the screen brightness on MacBook Pro and iMac to suit the ambient light of whatever room you’re in. And it activates the backlit keyboard on MacBook Pro and MacBook Air so you can type with ease in low-light conditions.

Get great performance from every Mac.
Every Mac comes with the latest technology. From the small-but-mighty Mac mini to the powerhouse Mac Pro, all are equipped with blazing-fast Intel processors, high-performance graphics, and high-speed DDR3 memory. And OS X Lion is custom-made to take advantage of every bit of that technology. So no matter which Mac you choose, you get superior performance for just about everything you do: managing your photos, editing video, even playing graphics-intensive 3D games.

Thunderbolt. A Revolutionary I/O.

Ultrafast and ultraflexible, the Thunderbolt port features two 10-Gbps data channels for data transfer that’s up to 12 times faster than FireWire 800 and up to 20 times faster than USB 2.0. Part of the new MacBook Pro and the new iMac, Thunderbolt offers unprecedented expansion capabilities for a new generation of high-performance peripherals.

Connect fast. Connect easy.
With a Mac, you can connect to the Internet fast, thanks to 802.11n Wi-Fi.4 Like everything else about a Mac, joining Wi-Fi networks couldn’t be simpler. If you’ve previously connected to a network, your Mac automatically logs you in so you can send email, surf the web, or video chat. Have a phone, headset, keyboard, or mouse with Bluetooth wireless technology? They all connect to your Mac using its built-in Bluetooth 2.1 + EDR technology.

Energy efficiency.
Because Apple designs both hardware and software, we can reduce our environmental footprint in ways others can’t. For starters, a highly efficient power supply reduces the amount of power wasted when bringing electricity from the wall to your Mac. Unlike a lot of PCs, a Mac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power — even between keystrokes. The result: Every Mac meets the strict energy efficiency requirements set by the EPA’s ENERGY STAR program, and every Mac sold in the U.S. has earned the highest rating of EPEAT Gold.5

Fewer toxic substances.
Apple is always working to eliminate toxic substances in the Mac. And that’s by choice. We aren’t waiting for legislation to ban harmful substances like arsenic, brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC). That’s why all Mac displays are mercury and arsenic free, and internal components are PVC and BFR free.

Recyclability.
When a Mac reaches the end of its long life, the materials it’s made from — like aluminum, glass, and polycarbonate — make it highly desirable to recyclers. And you can recycle your old computer free when you buy a new Mac.

Operating System

Considerations


This is one of the most overlooked areas of any Digital Signage System. The operating system is the core component between whatever Digital Signage Software you choose, its capabilities based on what the Operating Systems Core Components can provide and the hardware you choose. Since the beginning of Computers, there have been arguments and claims on whose Operating System is better. In our opinion it depends on how you define "better".

Clearly Microsoft Windows is the most widely used Operating System in the world, but is the most widely used automatically mean it is "better"? In the Automotive Industry the best selling car of all time is the Toyota Corolla with (35) million cars sold. While the Toyota Corolla is the best selling car, it certainly is not the best car ever built and again does the amount of sales make it the "best"?

The most important feature of an Operating System for Digital Signage is its reliability and its ability to handle Multi-Media files. There is not enough room on this page or web site to detail all of the reliability issues with Windows. All you need to do is google “Microsoft Windows Problems” and you will see the myriad of issues, business and publications dedicated to solving Windows problems. It is an industry unto itself.

Now to be fair, sometimes problems with the Operating System can be attributable to the hardware and many Windows problems over the years can be tied to this. The real problem for Windows reliability is that while Microsoft develops Windows, it does not manufacture the hardware. This adds a level of unpredictability and sometimes unreliability that cannot be controlled or predetermined. It also can create a lot of finger pointing when problems arise.

Then there is Linux. A couple of the benefits to Linux based systems is they are cheap and they promise the “Open Source” freedom from the closed in Operating Systems such as Windows and OSX. But at what cost is this freedom and how cheap is cheap? Linux suffers from a large list of problems that include the Lack of Software Drivers for external devices, Fragmentation, meaning which companies Linux are you using and are they all compatible with each other and will they be in the future? Lack of interoperability with other Operating Systems as well a lack of Support Technicians. In addition Linux struggles with many of the current file formats widely used by Digital Signage Systems.

What is clear is that the reliability and capability of your Digital Signage Signage System is completely dependent on the underlining Operating System. When choosing your Digital Signage System, this should be the first consideration for a Successful deployment.

Our Solution


Mac OSX Lion, Built on a rock-solid UNIX foundation, OS X is engineered to take full advantage of the technologies in every new Mac. And to deliver the most intuitive and integrated computer experience.

Hardware and software made for each other.
Since the software on every Mac is created by the same company that makes the Mac, you get a fully integrated system in which everything works together perfectly. OS X works with the processor in your Mac to deliver the best possible performance. The Multi-Touch trackpad on every Mac notebook gives you more than enough space to pinch, swipe, and tap your way around most of the apps on your system. OS X gives you long battery life by dimming the screen in low-light conditions and even regulating processor activity between keystrokes.

Interact with your computer in a whole new way.
Tap, scroll, pinch, and swipe using Multi-Touch gestures, directly controlling what’s on your screen in a more fluid, natural, and intuitive way. When you scroll down on your trackpad or Magic Mouse, your document scrolls down. When you scroll up, your web page scrolls up. When you swipe left, your photos move left. And there are many more gestures that make all you do on your Mac the best experience you can have on a computer. Hands down.

Easy to use and incredibly powerful.
From the desktop you see when you start up your Mac to the applications you use every day, everything is designed to be simple and intuitive. Of course, making amazing things simple requires some seriously advanced technologies, and OS X is loaded with them. Not only is it built on a rock-solid, time-tested UNIX foundation that provides unparalleled stability, it also delivers incredible performance, stunning graphics, industry-leading support for Internet standards, and it works seamlessly with iCloud to keep your music, photos, calendars, and more up to date across all your devices.

Easy access to all of your apps.
Working and playing on a Mac is all about apps, so OS X makes it simple to find and open those apps fast. The Dock is a handy place on your desktop for storing and launching your favorite apps, and it makes switching between them a breeze. The Dock also includes Stacks, folders that give you quick access to documents, files, and downloads. Launchpad is a full-screen home for all the apps on your Mac. It lets you arrange them the way you want, group them in folders, and delete them with ease. And apps purchased from the Mac App Store automatically appear in Launchpad, so you can browse thousands of apps and start using the ones you buy right away.

Find, organize, and share files fast.
The Finder gives you easy access to all the files on your system. It lets you find, organize, and access practically everything on your Mac — including applications, files, folders, discs, and shared computers on your network. You can sort files by kind, application, date modified, date added, or size. But with so many files on your computer, finding a specific one can be a challenge. Not on a Mac. Features like Spotlight and Quick Look make locating the file you’re looking for effortless — even if you don’t know the filename. Say you’re searching for a document, and the only thing you recall about it is the phrase “surrealist painters.” Open Spotlight, start typing “surrealist painters,” and your Mac generates a list of files that contain those words. And with Quick Look, you don’t need to open an application to verify that you’ve found the right file — view a full-screen preview by hitting the space bar. Want to share a file with someone nearby? Just drag and drop to send it to the person wirelessly with AirDrop.

See everything running on your Mac. In an instant.
OS X offers systemwide support for gorgeous, full-screen apps that use every inch of your Mac display. You can have multiple full-screen apps open at once — along with multiple apps in windows. And it’s easy to switch between full-screen and desktop views. Mission Control gives you a bird’s-eye view of all your windows and full-screen apps, and allows you to instantly navigate among them.

It does the saving for you.
Say goodbye to the worry and the hassle of manually saving your work. Auto Save automatically saves your work, while you work, without you having to do a thing. Versions creates a new version of a document each time you open it and every hour while you’re working. It saves only the differences between successive versions, so the impact on your disk drive is minimal. Just open Versions to see the current document next to a cascade of previous versions. You can copy and paste between versions or revert to an earlier version. And when you share a document, you share only the most recent copy.

Built-in apps you’ll use every day.
OS X comes in a single version that includes a collection of Apple-designed applications. Not only do they let you surf the web, make video calls and have text chats, manage your contacts, and accomplish other day-to-day tasks, they also work together to make you more productive — and let you have more fun.

Defense against viruses and other malware.
With virtually no effort on your part, OS X offers a multilayered system of defenses against viruses and other malicious applications, or malware. For example, a technique called sandboxing prevents attackers from harming your programs — restricting what actions applications can perform on your Mac, what files they can access, and what other programs they can launch. Other automatic security features include Library Randomization, which prevents malicious commands from finding their targets, and Execute Disable, which protects the memory in your Mac from attacks.

A new level of security.
With FileVault 2, your data is safe and secure — even if it falls into the wrong hands. FileVault 2 encrypts the entire drive on your Mac, protecting your data with XTS-AESW 128 encryption. Initial encryption is fast and unobtrusive. It can also encrypt any removable drive, helping you secure Time Machine backups or other external drives with ease. Want to start fresh or give your Mac to someone else? FileVault 2 makes it easy to clean data off your Mac. Instant wipe removes the encryption key from your Mac — making the data completely inaccessible — then proceeds with a thorough wipe of all data from the disk.

Always on the alert.
Innocent-looking files downloaded over the Internet may contain dangerous malware in disguise. That’s why files you download using Safari, Mail, and iChat are screened to determine if they contain applications. If they do, OS X alerts you, then warns you the first time you open one. You decide whether to open the application or cancel the attempt. And if a file contains software identified as malicious, OS X offers to move it to the Trash.


Stay up to date. Automatically.
When a potential security threat arises, Apple responds by providing software updates and security enhancements that can be downloaded automatically and installed with a click. Apple works with the incident response community, including the Forum of Incident Response and Security Teams (FIRST) and the FreeBSD Security Team, to proactively identify and quickly correct operating system vulnerabilities. In addition, Apple cooperates closely with organizations such as the Computer Emergency Response Team Coordination Center (CERT/CC).

Easy to customize.
With OS X, it’s easy to customize and use security features. Setting up secure file sharing, for example, involves a quick trip to System Preferences. FileVault 2 lets you encrypt all the files in your home folder with just a few clicks and a password of your choosing. Simply turn on the firewall with the click of a button to provide enhanced protection for your data.

Protect your privacy.
System Preferences now contains privacy controls for location and diagnostic information sharing. And Safari preferences includes a privacy pane that allows you to limit or block cookies and limit website access to location services.

Find your missing Mac.
OS X Lion and iCloud can help keep your Mac safe even when you misplace it. Sign into icloud.com from another computer or use the Find My iPhone app on any iPhone, iPad, or iPod touch to locate your missing Mac on a map. If your Mac is offline when you try to find it, you can ask to receive an email as soon as it makes a Wi-Fi connection. You can also display a message on your Mac screen so whoever has it knows how to get it back to you. And until your Mac is back in safe hands, you can remotely set a passcode lock, or even initiate a remote wipe to delete your personal data and restore your Mac to its factory settings.

Exercise parental control.
As a parent, you want your kids to have a safe and happy experience on the computer. OS X keeps an eye out even when you can’t. With a simple setup in Parental Controls preferences, you can manage, monitor, and control the time your kids spend on the Mac, the sites they visit, and the people they chat with.

Don’t go phishing.
Phishing is a form of attack in which online thieves try to acquire sensitive information such as user names, passwords, and credit card details by creating fake websites that look like legitimate companies. The antiphishing technology in Safari can protect you from such scams by detecting these fraudulent websites. If you try to visit a suspicious site, Safari disables the page and displays an alert warning you about its suspect nature.

Surf safely.
OS X makes it easy to stay safe online, whether you’re checking your bank account, sending confidential email, or sharing files with friends and coworkers. Features such as Password Assistant help you create stronger passwords to thwart identity thieves, while built-in encryption technologies protect your private information and communications.

Security without the hassle.
OS X won’t slow you down with constant security alerts and sweeps. Every Mac ships with a secure configuration so you don’t have to worry about understanding complex settings. Just turn your Mac on and start working. When you need to be aware of something, it will let you know. And if you want to change the security configuration, just open System Preferences and make any adjustments.

Moving from your PC to your new Mac? Consider it done.
With OS X, you can move all the information from your old PC to your new Mac. Built-in Windows-to-Mac migration in OS X automatically transfers your documents, music, contacts, calendars, and email accounts (Outlook and Windows Live Mail), and puts them in the appropriate folders and applications on your new Mac. Just like that.

Industry-standard bearer.
Thanks to its support for industry standards, OS X works with virtually all email providers and websites. It also lets you view the most common file types, including Office documents, PDFs, images, text files, MP3s, videos, ZIP files, and more. So if you’re moving files from a PC or if your friends and colleagues send you files, you can rest assured they’ll work beautifully on your Mac.

Office on your Mac.
Microsoft Office for Mac lets you create documents with Word, presentations with PowerPoint, and spreadsheets with Excel — just like on a Windows PC. It’s compatible with Microsoft Office for Windows, so you can easily share documents with friends and colleagues. Even if you don’t have Office installed on your Mac, you can use Quick Look to take a peek at Office documents without having to open an application.

Microsoft Exchange Server support.

With Lion, the Mac provides built-in support for the latest version of Microsoft Exchange Server. So you can use your Mac — with all the features and applications you love — at home and at work and have all your messages, meetings, and contacts in one place.

Relax. Your camera, printer, and mouse work, too.
Almost any device that connects to a computer via USB, audio cable, or Bluetooth will work with a Mac. That includes digital cameras, external hard drives, printers, keyboards, speakers, and more.

You can even use a right-click mouse with a Mac. And with thousands of device drivers included with OS X, you can start using these devices as soon as you plug them in — no need to manually download additional software.

A Mac can even run Windows.
Have a Windows application you need to use once in a while? No problem. Every new Mac lets you install and run Windows at native speeds, using a built-in utility called Boot Camp.

Setup is simple and safe for your Mac files. After you’ve completed the installation, you can boot up your Mac using either OS X or Windows. (That’s why it’s called Boot Camp.) Or if you want to run Windows and Mac applications at the same time — without rebooting — you can install Windows using VMware or Parallels software.*

Connect to PCs over a network.
The Finder not only lets you browse files on your Mac, it also makes it easy to find files on other computers — both Mac and PC — on your home network. Computers that allow file sharing automatically show up in the Shared section of the Finder sidebar, allowing you to browse files and folders you have permission to view.

Digital Signage Software

Considerations


There as so many different companies offering so many different types of software on the market for Digital Signage it is hard to determine everything that is available and most importantly what features you need as opposed to what is offered.

In addition the the many varieties and companies that offer Digital Signage Software, how you purchase, lease or rent it differs and can have a big impact on your overall costs initially and possibly myth to month to month.

One of the new ways of acquiring Digital Signage software is called SaaS (Software as a Service). The benefits of SaaS are little if no upfront costs, monthly or annual payment plans and Software that is updated during your commitment period.

Of course these plans differ from many vendors and often the devil is in the details. So is the overall cost. While it appears that many SaaS products are affordable, just do a little math and multiple the monthly fees times the period you will be operating your Digital Signage System and in most cases you will find that past a few months or even a year or so, your costs are much higher than had you purchased software outright from the very beginning.

Another way of acquiring software is the "seat license" model which sells to you a number of seats for either the scheduling and or playback software and runs the software on a server either housed by you or elsewhere for a fee.

Often the minimum number of seats can be costly and you do not realize the costs savings until you have a good amount of screens that can use the tiered number of seat licensing plans offered by these vendors. These systems are scaled and priced for larger deployments and of course in some cases require you to maintain your own server with your own bandwidth to deliver content to your screens while others are happy to host the server for you and charge you a fee of course for the rental.

When researching what software you will need, keep in mind the maintenance, operational ease and installation requirements first. You will find that software that is cumbersome to maintain, hard to operate and is difficult to configure will not be used to its fullest extent because the operators and deployments will have trouble. The path of least resistance is often the result of complicated software systems, making the operators just opt out of operating and updating the systems often. If it is easy to use and easy to deploy, guess what? It gets used and gets deployed.

The maintenance consideration can also be a problem, if for example the operating system that the Digital SIgnage Software supports requires regular updates that then require the vendor to change and modify their software. These types of continual updates can bog down a Digital Signage System and consume a lot of extra bandwidth as well as user interaction in order to assure a successful update.

You see this particularly in Microsoft Windows Software where it is not uncommon for Microsoft to issue a couple of dozen Security updates a year. You should not under estimate the impact of continually having to update your operating system for Security patches. It can be a lot of work and it can negatively effect your Digital Signage System.

Our Solution


We have sold and designed thousands of ~sedna presenter Digital Signage for Mac software systems. Our clients have ranged from the largest Institutional, Education, Retail, Government and Corporate clients to the smallest single location, single screen installations. From some of the largest LED Boards in the world to dozens of multi screen video walls. In almost every corner of the world and across the United States, ~sedna presenter is operating flawlessly 24x7.

Developed by our partners Sedna GMBH in Germany, Activate The Space has a very active role in the test and specification of the software and works closely with the development team day in and day out. We have been involved with ~sedna presenter from the very beginning and have supported our clients with the finest customer service.

~sedna presenter is easy to purchase and easy to install. ~sedna is sold on a license by license basis which means you only need to purchase exactly what you need and when you need it. The software is also delivered to you via electronic download meaning in most cases you will have your software the same day or in just a short period of time after your order. ~sedna presenter is available in different modules with different functionality allowing you to specify exactly what you need and not pay for features you may not want.

~sedna presenter is extremely affordable, scalable and highly reliable.

Developed from the ground up for Mac OSX, ~sedna presenter is a first class solution for the digital signage market. Communicate your marketing messages, advertisings, brand values and corporate information to displays of any size at any location effortlessly. For the first time you can create, manage and deliver your content completely on the Mac platform. ~sedna presenter basically means: iTunes* meets iCal* for the Digital Signage business.

If you have used other digital signage systems you know that ease of use is often promised but hardly ever accomplished. ~sedna presenter finally delivers: its clean and intuitive user interface will enable anyone to import, organize, schedule and distribute content in no time. No need for endless training sessions and specialized personnel. Target your audience on the right spot at the right time in a retail environment, provide latest consumer ads in a shopping mall and supermarket, display schedules and branded advertising in a train station or airport, improve communication in a training facility, lobby, waiting-room area, store or kiosk environment, effectively enhance corporate and brand communication.

~sedna presenter will change the way you work with dynamic digital signage. Focus on ideas, marketing, sales, production and content creation. Manage, schedule and deliver with ~sedna presenter. Once and for all this will be easier than ever!

iTunes* and iCal* are registered trademarks of Apple Inc.

Integration & Presentation

Considerations


There are so many places and companies to buy Digital Signage Software, Screens, Computers and many of them can also provide system design and integration. There are also Creative companies that can handle the Content work for your Digital Signage System.

What is important when dealing with Resellers and Integrators is to establish a well defined “Scope” that defines your objectives and expected results. It should also define who does what and who is responsible for what?

In addition always keep in mind that an agreement is often only as good as the paper it is written on. You need to verify that your Reseller and or Integrator can in fact fulfill the scope with their capabilities and proven track record. The Digital Signage Business is ripe with stories of customers that engage a company to handle a project for them only to find out that the company they hired does not have the core competence, financial backing or expertise to fulfill the agreed upon scope.

When creating your “Scope”. Focus on what is important to you and what you need now and may need in the future. Often when working with Resellers or Integrators you can easily get caught up in the specification wars and be shown features in Software that you do not need and be presented with Hardware and Software Solutions that are not applicable to what you are trying to accomplish.

We have been very fortunate to work with many extremely talented Resellers and System Integrators even though we do projects ourselves. Our role with a Reseller or Integrator is to provide them with some of our exclusive products and often involves us working with them and their customer to inure that system expectations can be met with our products. We also often wind up filling in some holes for some Resellers and Integrators on skills or resources they may not have in-house, that we may have.

Collaboration and dialog is key to developing a strong “Scope”, Your conviction and focus on what you want is key to developing a good project.

The late Steve Jobs once said “We believe Integrated will triumph Fragmented every time”. This brilliant statement rings so true in Digital Signage systems where you often use many different companies products in an attempt to achieve an integrated system.

You need to look at the vendor, the component parts, the workflow, the Integration and minimize Fragmented parts as much as possible.

All of the parts in a well Integrated system will work harmoniously with the others and they should take into consideration and address; How the user will operate the system and does the workflow match the needs as well as your own capabilities and resources?

Our Solution


Activate The Space is not an AV Integrator as most people would think of. We are a very focused and specialized group that of course is well versed with decades of experience in Audio Visual, but also has the highest caliber of people dedicated to Computer Technologies, Content Creation, Mechanical Design, Integration and Engineering. We maintain a full 15,000 sq. ft. facility with in-house CAD Design and CNC milling production used in the fabrication and integration of the systems and products we design. We have over 200 ft. of Tech Workbench area for system test and configuration and HD Production Tools and Systems for Content Creation and Production.

It is pretty simple, how can we design quality systems if we have no idea about the type of Content you want to use or need? and often using off the shelf AV products can be too generic looking for many environments. This is why we maintain the Creative, Engineering and Mechanical skills in- house.

Since we have those skills in-house, we can be a better partner to you than most box sales houses that just want to sell you something. Of course we are here to sell also, but we want to sell you something that works for your particular need and Content Capabilities either as a service or advice combined Mechanical Design, Production and engineering is essential to being able to deliver on that goal.

Our approach to Digital Signage Systems is holistic and whether we are doing everything in your project or whether you just need to buy Software of Hardware from us, we have the pedigree and years of experience that has proved invaluable to many of our clients over the years.

This dedication to the Visual, Mechanical, IT and Creative aspects separates us from others. Our abilities to create HD content, produce and edit as well as manage the delivery gives us a unique perspective and capability to assist any project whether we do the content work or not. In addition since we are masters at Mechanical and Engineering, you can be assured that the systems we design for you will work correctly from the first day and for years to come.

Again, the reason we have married the Mechanical aspects of an AV system with the Creative aspects is that we look at our system design as holistic. All things from the Mounting Structure to the Content to the choice of Screen and Software has to work and work well. The physicality of the installation and design has to work in harmony with the environment in which it will reside.

And most importantly, the system has to be useable and serviceable by your staff. We take great care to understand your capabilities as well and to make sure we design a system that everyone involved is comfortable working with as well we always provide exceptional customer support for the times that you need well past the initial installation.

You will enjoy working with us because we are Creative, Technically Adept yet Practical.

In short, “we get it”. You need a partner that takes pride and ownership in all the things you are trusting them to provide for you and never takes that for granted. We sincerely appreciate all of the business we do with our clients, they become our friends and we value that friendship greatly.

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